Handled for Perfection

The Acura TLX and the BMW 330i are engineered for excitement. A 2.0L turbocharged engine is housed under the hood of each sedan. Yet, a closer look proves that size doesn’t mean everything.

You'll feel the TLX's extra horsepower and performance-tuned edge whenever you merge or pass on the highway. Couple this with the optional Super Handling All-Wheel Drive™ (SH-AWD®) system, and the TLX adds confident grip and balance at higher speeds and during tight cornering.

The BMW 330i offers an optional AWD system, though basic by comparison. It lacks the torque-vectoring precision found with SH-AWD® and the ability to rotate the outside wheel 2.7 percent faster to reduce understeering.

Precision in Motion

In today's modern world, instant access to technology is non-negotiable. The Acura TLX and the BMW 330i help you stay centered and connected no matter how far you travel. The 330i features a sleek infotainment system with the BMW Intelligent Personal Assistant. Using natural speech patterns, you can make requests for a streamlined driving experience.

If you appreciate tech that moves with you, Acura's user experience is the more thoughtfully designed one. Its smaller digital display (24.6 inches) can help keep you focused, while the True Touchpad Interface™ brings a tactile experience the 330i lacks.

With absolute positioning on the touchscreen display and a concave design for ergonomic support, this world-first feature provides precise entertainment with unparalleled control.

Designed With Intention

With a legacy of over a century, BMW models possess a certain level of classic refinement. This traditional design is echoed in the BMW 330i with features like the iconic kidney grille, sleek proportions, and soft curves. Yet, it adds dynamic features like available full LED headlights with cornering lights.

The Acura TLX takes a different approach to design, with elements reflecting the modern driver's desired aesthetic. Its wide stance, sculpted hood, and standard Jewel Eye® LED headlights give it a commanding presence. Climb inside, and the same story continues.

If you want a sedan that adds substance behind style and details that are deliberate, the TLX’s design will resonate more with your minimalist yet dynamic sensibility.

Tailored to Your Personal Statement

Your morning commute and your weekend night drive? Two totally different moods—and your sedan should reflect that. The Acura TLX and the BMW 330i offer responsive features that adjust with your changing mood. However, key differences provide more control over how everything feels, sounds, and looks.

Regarding handling, the TLX and the 330i each feature a dynamic driving system with selectable driving modes. Each mode modifies how your vehicle performs according to specific benchmarks. With the 330i, you can choose between three different modes. The TLX, on the other hand, offers more depth of customization with up to five modes, one of which is an Individual mode that can be fully personalized.

With Iconic Drive™ Ambient Lighting, the TLX's cabin can be modified with 27 different themes to match your aesthetic. Each hue is inspired by a popular global driving destination, including the Vegas Strip and the Kanjo Loop. While the 330i offers a similar system, it's not as dynamic or personalized as the TLX's system.

The Future of Automotive Safety

The Acura TLX and the BMW 330i come standard with a suite of driver-assist features: AcuraWatch™ and Active Guard, respectively. Each system is designed to scan the roadways and alert you to potential hazards you may have missed. While the goal is the same, the TLX provides more confidence with its nine standard features compared to the three of the BMW.

Features standard with the TLX and either available with a package upgrade or not offered with the 330i include:

• Traffic Sign Recognition
• Road Departure Mitigation
• Traffic Jam Assist
• Blind Spot Information System
• Rear Cross Traffic Monitor

With the TLX, it’s clear that Acura doesn’t treat safety as a luxury add-on. It’s part of the model’s DNA and what helps you feel confident each time you take the wheel.

Elevated Driving Experience

With so much time spent behind the wheel, you deserve a vehicle that rewards you for your hard work. The Acura TLX and the BMW 330i create an environment where relaxation is a top priority, thanks to standard and optional heated and ventilated front seats. With the TLX, comfort is taken further with available power lumbar support, thigh extension, and side bolsters for a fit-like-a-glove feeling.

The TLX continues to offer more features that enhance the overall driving experience, including standard and available features like:

• ELS STUDIO 3D® Premium Audio System: Developed by Grammy-winning producer Elliot Schiener, the 17 speakers envelop you in an immersive and dimensional listening experience that the BMW 330i tries to emulate.
• GPS-Linked Climate Control: Monitors real-time weather conditions based on the vehicle's location and can automatically adjust to keep everyone comfortable.

While the BMW 330i may promote advanced features like its operating system and over-the-air updates, the TLX provides functional features that enhance the everyday driving experience.